Customer tiers
Customer Tiers let you define VIP levels (e.g. Silver, Gold, Platinum) by criteria: number of orders, points earned, or total spend. Each tier can have multipliers (points, cashback), benefits (free shipping, early access, exclusive products), and optional tags. Customers are evaluated and tagged automatically. Available on Growth and Scale plans only.
Where to find it
In the app sidebar: **Customer Tiers**. Program settings and the list of tiers.
Customer tiersProgram and tiers
Program: name, description, enabled. Criteria type: ORDERS, POINTS, or SPEND (what counts toward tier level). For each tier: name, level, threshold (e.g. 5 orders, 500 points, $500 spend). Per tier: pointsMultiplier, cashbackMultiplier, freeShipping, earlyAccess, exclusiveProducts, color, icon, badgeText, benefits list. Behavior: autoTagCustomers, tagPrefix; evaluateOnOrder, evaluateOnPoints.
Step-by-step: Create a tier program
- Go to Customer Tiers → Create or edit program.
- Set criteria type (orders, points, or spend) and add tiers with names and thresholds.
- For each tier set multipliers and benefits. Enable auto-tag and evaluation. Save.
Related
See Points program and Cashback wallet (they use tier multipliers).