ReCharge Pricing (2026): Plans, Fees & Real Monthly Cost

ReCharge costs $99 a month plus 1.49% + 19¢ per transaction on its Starter plan, and $499 a month plus 1.34% + 19¢ per transaction on Plus. A Custom plan uses volume-based rates. For a store doing $50,000 a month in subscription revenue, that works out to roughly $1,000–$1,400 a month in ReCharge fees.

Below is ReCharge Subscriptions pricing as it stands today: the current plans, what each one includes, the extra costs that sit on top, and a worked total-cost table at four revenue levels so you can plug in your own numbers. All ReCharge prices were checked on getrecharge.com/pricing on 7 October 2026.

ReCharge pricing plans at a glance

Two details on the pricing page matter more than the headline numbers. First, ReCharge says usage fees "apply to all transactions processed by Recharge per month", so the percentage and the 19¢ are charged on every renewal, not just on new subscribers. Second, Plus and Custom run on 12-month terms: you can upgrade during a term, but you can only downgrade when the term ends.

If you read an older article that lists "Standard" and "Pro" plans, those names are out of date. ReCharge's pricing page now shows Starter, Plus and Custom.

What each ReCharge plan includes

Starter ($99/mo + 1.49% + 19¢)

Starter is a full subscription product, not a stripped-down tier. According to ReCharge, it includes:

• A subscription widget for product pages and a no-code customer portal.
• Upsell and cross-sell tools, including checkout and post-purchase offers.
• Cancellation prevention flows and win-back offers for lapsed subscribers.
• Failed payment recovery with automatic retries and payment-update notifications.
• Automated workflows such as welcome offers and starter-to-refill transitions.
• Gift subscriptions and analytics with industry benchmarks.

Plus ($499/mo + 1.34% + 19¢)

Plus adds everything in Starter and:

• Hands-on implementation and end-to-end migration support.
• Customizable bundles and tiered discounts.
• Concierge SMS, so customers can skip, delay or add products by text (billed per message, see below).
• Loyalty rewards and a referral program.
• The JavaScript SDK and Storefront API for custom storefront builds.

Custom (volume-based)

Custom adds custom implementations, dedicated priority technical support, a solution-architecture review and recurring business reviews. ReCharge says Shopify Plus merchants "may be eligible for discounted pricing" through this plan. Rates are not published, so you need a sales quote.

Support response times also improve as you move up the plans, ending with live video support on the top tier. The exact hours per plan are shown in ReCharge's comparison table, which is worth checking if fast support matters to you.

Real monthly cost at $10k, $25k, $50k and $100k

The formula is the same for every plan: monthly fee + (processing % × subscription revenue) + (19¢ × number of transactions). To count transactions we assumed an average order value of $50, so $10,000 in revenue equals 200 orders. If your AOV is lower, the 19¢ part grows: at $25 AOV it adds about 0.76% of revenue instead of 0.38%.

The percentage in brackets is the effective rate: total ReCharge fees divided by subscription revenue. Two things stand out. Starter stays cheaper than Plus on fees alone until about $267,000 a month in revenue, because the 0.15% lower rate has to cover a $400 higher monthly fee. So brands usually move to Plus for its features (loyalty, bundles, migration help, the API), not to save money. And ReCharge mentions "scalable transaction rates" on Plus, which may lower the rate at higher volume, but those tiers are not published.

These numbers are ReCharge's fees only. ReCharge states that its pricing is "in addition to" your Shopify plan, your payment processor and any other apps you use.

ReCharge fees and add-ons beyond the plan price

• Concierge SMS: $0.03 per message segment in the US and Canada, $0.06 internationally. It is listed on Plus and Custom. A busy SMS program can add a meaningful line to the bill, so estimate messages per subscriber before turning it on.
• Payment processing: Shopify Payments or your gateway still charges its own card fees on every order. ReCharge's fees come on top.
• The 19¢ per transaction: easy to overlook, but at $100,000 a month and $50 AOV it is $380 a month on its own.
• Contract length: Plus and Custom are 12-month terms, so a mid-year downgrade is not possible. Budget for the full year.
• Other apps: if your plan does not include something you need (for example loyalty on Starter, or SMS marketing beyond Concierge SMS), that is a separate app and a separate bill.

One question the pricing page does not answer clearly is which orders count as a "transaction" (for example the first checkout order, or one-time items added to a renewal). If your store mixes one-time and subscription sales, ask ReCharge to confirm before you sign.

Does ReCharge have a free trial?

Yes. Starter comes with a 60-day free trial that starts on the day you install the app, and ReCharge says you are not charged any fees during the trial. After that, billing is monthly: the fixed fee plus usage fees from the most recent billing cycle. Plus and Custom are sold through the sales team rather than a self-serve trial.

ReCharge pricing vs SubzWallet, Loop and Skio

Here is how the entry and mid-tier plans compare. All prices were checked on each vendor's pricing page on 7 October 2026. Note that ReCharge announced it acquired Skio in April 2026; Skio still publishes its own pricing.

Using the same formula and $50 AOV, here is the monthly fee at $50,000 of subscription revenue:

Price is only part of the decision. Feature sets differ between these apps, and plans change, so check current pricing on each vendor's site before you decide. For deeper head-to-heads, see Appstle vs ReCharge and Skio vs ReCharge. Our full pricing page lists what each SubzWallet plan includes.

Is ReCharge worth it?

For many brands, yes. ReCharge is one of the most established subscription apps on Shopify, with a broad feature set on its entry plan, a third-party integrations library and a 60-day trial that lets you test it properly. If you need a mature ecosystem, many third-party integrations or ReCharge's own loyalty and referral tools in one place, the extra cost can be justified.

ReCharge tends to fit:

• Brands already on ReCharge whose subscription program runs smoothly. Switching has a cost in time, even when migration is free.
• Larger brands that want a Custom plan, a negotiated rate and enterprise reviews.
• Teams that rely on its JavaScript SDK, Storefront API or specific integrations.

It is a weaker fit when:

• Your AOV is low. The 19¢ per transaction makes up a bigger share of each order.
• You are early-stage. At $10,000 a month, Starter takes about 2.9% of subscription revenue before payment processing.
• You do not want a 12-month commitment. Plus and Custom require one.

Whichever app you pick, the biggest money lever is usually not the fee itself but how many failed renewals you win back. ReCharge's own platform data puts first-attempt failures at around 7% of recurring charges, and Recurly (2026) estimates that failed payments cause roughly 20–40% of all subscription churn. At $50,000 a month, recovering even a few extra percent of failed charges is worth more than the fee gap between most of these plans.

Where SubzWallet fits

SubzWallet is a Shopify subscription app built on Shopify's native subscription contracts, with a focus on revenue recovery. Failed renewals are retried on a schedule with branded reminder emails, out-of-stock orders are kept as owed and retried when stock returns, and an alert center shows which subscriptions are failing or at risk. Cancel flows offer pause, skip, swap or a frequency change before a customer leaves.

Every paid plan includes a dedicated developer and account manager for your shop, and migration is free on every plan, including Free. Because saved cards live in Shopify, customers do not re-enter their cards, and billing switches over on an agreed date so nobody is charged twice. See the step-by-step guide to migrate from ReCharge to SubzWallet, or compare features on our ReCharge alternative page.