The ReCharge Problem
ReCharge is the name most Shopify merchants think of for subscriptions. But here is the reality: ReCharge Starter ($99/mo) charges 1.49% + 19¢ on every transaction on top of the monthly fee. ReCharge Plus ($499/mo on a 12-month term) adds Bundles, Rewards, and Referrals — and still charges 1.34% + 19¢ on every transaction.
Even on ReCharge Plus, you do not get a cashback wallet or visual automation flows. For loyalty you still need Smile.io or Yotpo (Free-$199/mo). For email automation, you need Klaviyo ($20-$500+/mo). By the time you have assembled a ReCharge-centered stack, you are paying $300-700/mo before transaction fees eat into your margins on every order.
SubZwallet — Everything in One Install
SubZwallet replaces ReCharge, your loyalty app, your store credit tool and your flow builder in one app, and sends your subscription and reward emails: $99/mo on Launch for subscriptions, points, and milestone rewards, or $299/mo on Growth for the full suite. Everything shares the same data layer, so subscription events trigger rewards, and Gorgias tickets are created automatically when a payment fails or a subscriber cancels. SubZwallet uses Shopify subscription contracts (shopify.dev/docs/apps/selling-strategies/subscriptions) natively.
Feature-by-Feature Comparison
On core subscription features, SubZwallet covers what most stores use day to day: dunning management, customer portal, pause/skip/swap, flexible scheduling, prepaid plans and analytics. SubZwallet does not offer build-a-box. Where SubZwallet pulls ahead is everything around the subscription — rewards, cashback, automation flows, out-of-stock handling, and a dedicated developer and account manager on every paid plan.
Migration Guide — Self-Serve CSV or Free White-Glove
- 1Install SubZwallet from the Shopify App Store.
- 2Choose how to move: import a CSV export from ReCharge yourself, or book a free white-glove migration and our team does it for you (any plan, including Free).
- 3Your selling plans are rebuilt in SubZwallet and your subscribers are imported with their next billing dates.
- 4Review the imported subscriptions before anything goes live.
- 5Switch billing over on the date you choose, then turn off ReCharge. Nobody is charged twice.
Cost Savings That Add Up
ReCharge Transaction Fees — The Hidden Cost
ReCharge Starter plan: $99/mo + 1.49% + 19¢ per transaction. For a store processing 500 subscription orders at $50 average, that is $99 + $373 + $95 = $567/mo just for ReCharge. Transaction fees are charged on every order including refunded orders — once ReCharge processes it, you pay regardless of the outcome.
Add Smile.io Growth ($199/mo) for loyalty and you are at $765.50/mo. Add Klaviyo ($45-$150/mo) for email automation and you are at roughly $810-915/mo.
SubZwallet Launch plan: $99/mo + 1% — no per-order fee, no hidden processing charges, with points, milestone rewards, and email included. For the same 500 orders at $50 average, that is $99 + $250 = $349/mo total. Need the cashback wallet, VIP tiers, and flows too? Growth is $299 + 0.7% = $474/mo, still over $4,000 a year less than a ReCharge + Smile.io + Klaviyo stack.
Why Merchants Are Making the Switch
Merchants switch to SubZwallet because they want their subscription data and loyalty data in one place. When a subscriber earns points on every renewal, hits a VIP tier, and accumulates cashback, that is retention that ReCharge alone cannot deliver. The tools that used to require four apps and four invoices now live in one dashboard.
Ready to simplify your stack? Install SubZwallet free and test drive the platform before committing. When you are ready, we migrate you for free.