A cashback loyalty program gives customers part of what they spend back as store credit they can use on a later order. In SubzWallet, the cashback wallet adds store credit to the customer's account after each billing. It is available on the Growth plan ($299/mo + 0.7%) and Scale, and it lives in the same app as your subscriptions, points and VIP tiers.
Not sure whether cashback or points suits your store? Read cashback vs loyalty points.
Coupons train customers to wait for the next code. Cashback works the other way: you reward the customer after they buy, and the reward can only be spent with you. For subscription brands the effect compounds, because every renewal adds a little more to a balance the subscriber can see.
How the SubzWallet Cashback Wallet Works
- 1You turn on cashback and set the rate on the Growth plan or higher.
- 2After each billing, SubzWallet adds the cashback to the customer's account as Shopify store credit.
- 3The customer sees the balance in the rewards wallet page in their Shopify customer account.
- 4They spend it on a later order, the same way as any Shopify store credit.
Because the credit is Shopify's native store credit, it sits on the customer record in Shopify. For background, see Shopify's store credit docs (help.shopify.com/en/manual/customers/store-credit) and our Shopify store credit guide.
Why Cashback Beats Discounts for Subscriptions
- A discount lowers revenue on this order. Cashback is paid out only when the customer comes back.
- Coupon codes leak to deal sites. Store credit is tied to one customer account.
- A visible balance gives the customer a reason to return and spend it.
- On a subscription, the balance grows with every renewal, so leaving means leaving money behind.
Cashback Alongside Points, Milestones and VIP Tiers
Cashback is one part of the rewards in SubzWallet. Points are on every plan, milestone rewards and free gifts on an order number you choose start on Launch, and VIP tiers with multipliers come with cashback on Growth. With visual automation flows (also Growth and up) you can add cashback as an action, for example on a milestone order.
A Simple Example
A subscriber pays $40 a month and you set cashback at 5%. After each billing, $2 of store credit is added. After a year of renewals, that is $24 sitting in their account, visible every time they check their rewards. The numbers here are an illustration, not a result: pick a rate that fits your margins.
What the Cashback Wallet Does Not Do
- It does not give cashback at checkout. Cashback is added after billing.
- It is not on the Free or Launch plans. Those plans include points (and milestone rewards on Launch).
Start Using Cashback
Start free with points, then move to Growth when you want the cashback wallet, VIP tiers and flows. Growth has a 14-day free trial on your first paid plan, and every paid plan includes a dedicated developer and account manager who can set up your cashback rate with you.