SubzWallet sends the automatic emails a subscription store needs: order reminders, payment problems, subscription changes and reward updates. There are 24 templates for customers and staff, each with its own on/off switch, edited in a drag-and-drop block editor. SubzWallet does not send newsletters or marketing campaigns. For those, connect Klaviyo, which is included on every plan.
For comparison with Shopify's own marketing tool, see Shopify Email (help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email). Shopify Email sends campaigns; SubzWallet sends the subscription and reward notifications around them.
What SubzWallet Emails Cover
- Upcoming-order reminders: you choose how many days before the order and the hour they go out
- Failed payments: branded reminders while retries run (see /shopify-dunning-management)
- Subscription changes such as pauses, skips and cancellations
- Out-of-stock and other alerts for your staff
- Reward updates such as points, milestones and cashback
Each of the 24 templates can be switched on or off on its own, so customers only get the emails you want them to get.
The Block Editor
Templates are built from drag-and-drop blocks, so you do not need HTML. Blocks include text, images, products, buttons, an upsell block and a promotion block. Emails use your store branding.
Promotion block with unique codes
The promotion block gives each customer their own unique discount code inside the email. A unique code cannot be shared on a coupon site the way a single public code can.
Upsell block
The upsell block puts products in front of subscribers in the emails they already open, such as the upcoming-order reminder. More on the upsell page.
Your Own Sending Domain
You can send from your own domain, so emails come from your brand rather than from an app address.
Klaviyo for Campaigns and Advanced Flows
SubzWallet sends 21 subscription and rewards events into Klaviyo on every plan. The event fields mirror Loop's, so Loop-based Klaviyo flows can be rebuilt, and a test-event picker in Settings lets you send a sample event before going live. When Klaviyo is connected, Klaviyo sends the customer emails instead of SubzWallet.
- Use SubzWallet emails if you want subscription and reward notifications without building flows yourself
- Use Klaviyo for newsletters, campaigns, segmentation and SMS, and for subscription emails if you prefer to design them there
Full details on the Klaviyo integration page.