Your loyalty program is only as effective as the communication around it. If customers do not know they earned points, hit a new tier, or have cashback waiting, those features are invisible. SubZwallet includes built-in email campaigns that keep customers informed without requiring a separate email platform. For comparison with Shopify native options, see Shopify Email (https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email).
Built-In Email Types
SubZwallet ships with ready-to-send emails for every key moment in the customer journey.
- Points earned notification — "You just earned 150 points on your order!"
- Tier upgrade announcement — "Congratulations! You have reached Gold status."
- Subscription renewal reminder — "Your next delivery ships in 3 days."
- Cashback deposit alert — "We just added $8.50 to your wallet."
- Referral reward notification — "Your friend just placed an order — here are your bonus points."
- Failed payment warning — "We could not process your payment. Update your card to keep your subscription active."
- Win-back campaign — "You have $12 in your wallet waiting to be spent."
- Points expiration reminder — "Your 500 points expire in 7 days — redeem them now."
Template Library
Every email comes with a professionally designed template that matches common Shopify themes. Customize colors, logos, copy, and layout using a visual editor — no HTML required. Or start from scratch if you prefer full control.
Klaviyo Integration — Best of Both Worlds
If you already use Klaviyo for email marketing, SubZwallet connects directly. Every loyalty event, subscription change, and cashback action is pushed to Klaviyo as a custom event with full data payloads. Build Klaviyo flows that reference loyalty tier, points balance, subscription status, and cashback wallet amount.
When to Use Built-In Email vs Klaviyo
- Use built-in email for: transactional loyalty notifications, subscription reminders, and cashback alerts
- Use Klaviyo for: complex segmentation, multi-step drip campaigns, SMS, and advanced A/B testing
- Use both for: maximum coverage — SubZwallet handles the loyalty-specific triggers while Klaviyo manages your broader marketing
Personalization That Goes Beyond First Name
Every SubZwallet email can include dynamic merge tags for loyalty tier, points balance, cashback wallet amount, subscription status, next renewal date, and referral link. This level of personalization is impossible with a standalone email tool that does not have access to your loyalty and subscription data.
Performance Tracking
Track open rates, click rates, and conversions for every email campaign and automated flow directly in the SubZwallet dashboard. See which loyalty emails drive the most repeat purchases and optimize accordingly.
Built-in email campaigns are available on every SubZwallet plan. Klaviyo integration is included at no extra cost — connect your Klaviyo account in under two minutes.