The best moment to upsell a subscriber is before their next order ships, because the order is already going out and adding one more item costs them almost nothing in effort. SubzWallet upsells work there: add-ons from the customer portal, an upsell block in emails, and one-time products or gifts added to the next order.
If you are starting from one-time products, a Shopify subscribe and save offer is the easiest first upsell.
Upsell Types in SubzWallet
- Portal add-ons: subscribers add a one-time product to their next order from the customer portal. Out-of-stock add-ons are hidden automatically.
- Email upsell block: put products into subscription emails, such as the upcoming-order reminder, with the drag-and-drop editor.
- One-time products and gifts: your team adds a one-time item or a free gift to a subscriber's next order from the admin.
- Subscribe and save on the product page: the subscription widget shows the subscription price, a savings badge and a rewards preview, so one-time buyers can choose to subscribe.
Why the Next Order Is the Right Place
- The order is already shipping, so an add-on does not add a new shipment
- Subscribers check the portal and reminder emails before an order, which is when they think about what else they need
- One-time add-ons do not change the subscription itself, so there is nothing to cancel later
- Out-of-stock items are hidden, so you never sell something you cannot ship
Rewards That Support Upsells
Upsells work better when the customer has a reason to come back. Points (every plan), milestone gifts on a chosen order number (Launch and up), and VIP tiers and a cashback wallet (Growth and up) all live in the same app, so the subscriber sees their rewards next to the upcoming order and the add-on options.
Which Plan You Need
Upsell configuration is on the Growth plan ($299/mo + 0.7%) and Scale. There are no per-click or per-impression fees; you pay the plan fee and the percentage on subscription sales. Every paid plan includes a dedicated developer and account manager who can set up your add-ons and email upsells with you.
Checkout and cart upsell blocks are not available right now. If post-purchase or in-cart offers are central to your plan, use a dedicated checkout upsell app alongside SubzWallet.