Automation is what separates stores that grow from stores that grind. But most Shopify automation tools either require a developer or sit outside your loyalty and subscription data. SubZwallet puts visual automation flows right where your data lives, connected to every subscription event, loyalty action, and cashback trigger in your store. If you already use Shopify Flow (https://help.shopify.com/en/manual/shopify-flow), SubZwallet works alongside it.
How Flows Work
Every flow starts with a trigger — something that happens in your store. Then you add conditions to filter who enters the flow. Finally, you add actions — emails, cashback deposits, tier changes, tags, or webhook calls. Drag, drop, connect, launch.
- 1Choose a trigger: order placed, subscription renewed, points earned, tier changed, customer dormant, and dozens more.
- 2Add conditions: filter by loyalty tier, subscription status, order count, cashback balance, product purchased, or any customer attribute.
- 3Set actions: send email, add cashback, award bonus points, upgrade tier, apply tag, trigger webhook, or add a time delay.
- 4Activate the flow and watch it run automatically for every qualifying customer.
Pre-Built Flow Templates — Launch in Minutes
Do not start from scratch. SubZwallet includes battle-tested flow templates that you can activate with one click and customize to match your brand.
- Win-back flow — detect dormant customers, deposit cashback, send a personalized email sequence
- Subscription renewal reminder — notify subscribers 3 days before renewal with their points balance
- Tier upgrade celebration — congratulate customers when they reach a new VIP level with bonus cashback
- Failed payment recovery — retry charges and send escalating reminders to reduce involuntary churn
- Referral follow-up — thank referrers when their friend makes a purchase and award bonus points
- Post-purchase engagement — send a thank-you with points earned and next tier progress
Advanced Flows for Power Users
Go beyond templates. Combine multiple triggers, nest conditions with AND/OR logic, add time delays between actions, and branch flows based on customer behavior. Build multi-step journeys that adapt to how each customer interacts with your store.
Example: The "Loyalty Rescue" Flow
Trigger: Subscription cancellation requested. Condition: Customer is Silver tier or above with 500+ points. Action 1: Offer to pause instead of cancel. Action 2 (if still cancelling): Deposit $15 cashback and send a "we will miss you" email with their wallet balance. Action 3 (if inactive 14 days): Final win-back email with a time-limited bonus. This single flow can reduce churn by 15-25%.
Klaviyo Sync — Use Both, Not One or the Other
Already using Klaviyo? SubZwallet syncs every loyalty event, subscription change, and cashback deposit into Klaviyo as custom properties and events. Use SubZwallet flows for loyalty-specific actions and Klaviyo for your broader email strategy. They work well together without any extra configuration.
Flow Examples With Real Triggers
- Trigger: Customer earns 1,000 points → Action: Send email showing how close they are to the next tier
- Trigger: 3rd subscription renewal → Action: Award 2x points bonus and send celebration email
- Trigger: Cashback balance exceeds $20 → Action: Send reminder email with product recommendations
- Trigger: Customer refers a friend → Action: Award bonus points and send thank-you sequence
- Trigger: No purchase in 60 days → Action: Deposit $10 cashback and trigger win-back flow
Every flow runs in real time with full reporting — see how many customers entered, completed, and converted for each step.