Connect SubZwallet to Klaviyo — Supercharge Your Flows With Loyalty & Subscription Data
Already using Klaviyo? SubZwallet pushes loyalty tier, points balance, subscription status, and cashback data into Klaviyo automatically.
What Data Flows Into Klaviyo
SubZwallet pushes customer data into Klaviyo as both custom properties (for segmentation) and custom events (for flow triggers). You can build Klaviyo segments based on loyalty tier, trigger flows when a subscription renews, and personalize emails with cashback wallet balances, all without custom development. You can combine this with Shopify customer segments (https://help.shopify.com/en/manual/customers/segments) for even more targeting options.
Custom Properties Synced to Klaviyo Profiles
- Current loyalty tier (e.g., Gold, Silver, Bronze)
- Total points balance
- Cashback wallet balance
- Active subscription count
- Subscription status (active, paused, cancelled)
- Next subscription renewal date
- Lifetime subscription revenue
- Referral count
Custom Events Pushed to Klaviyo
- Points earned — with amount and source (purchase, referral, bonus)
- Points redeemed — with amount and redemption type
- Tier changed — with old tier and new tier
- Subscription created — with product, frequency, and value
- Subscription renewed — with order value and points earned
- Subscription cancelled — with reason and tenure
- Cashback deposited — with amount and trigger
- Cashback spent — with amount and order details
Klaviyo Flow Examples Using SubZwallet Data
With SubZwallet data in Klaviyo, you can build flows that were previously impossible.
- Tier upgrade celebration — trigger an email when a customer moves from Silver to Gold with their new perks listed
- Subscription churn prevention — when a cancellation event fires, trigger a win-back sequence referencing their points balance
- Cashback reminder — segment customers with $10+ wallet balance who have not purchased in 30 days
- Renewal prep — send a personalized email 3 days before renewal showing what loyalty points they will earn
- VIP exclusive launch — segment by Gold tier and send early access to new products
Setup Walkthrough
Connecting SubZwallet to Klaviyo takes less than two minutes. No developer needed.
- In your SubZwallet dashboard, navigate to Settings → Integrations → Klaviyo.
- Paste your Klaviyo private API key (found in Klaviyo under Account → Settings → API Keys).
- Select which data properties and events you want to sync.
- Click Enable Sync. SubZwallet performs an initial backfill of all existing customer data.
- New events sync in real time going forward. You are done.
When to Use Built-In Email vs Klaviyo
SubZwallet includes built-in email for loyalty and subscription notifications. Klaviyo is ideal for complex multi-step campaigns, advanced segmentation, SMS, and A/B testing. Most merchants use both: SubZwallet for transactional loyalty emails and Klaviyo for marketing campaigns enriched with SubZwallet data.
The integration is included on every SubZwallet plan at no additional cost. Connect your Klaviyo account today and start building smarter flows.
Book a call or review setup guides.