The SubzWallet Klaviyo integration sends 21 subscription and rewards events from your Shopify store into Klaviyo, so you can trigger flows on renewals, payment problems, cancellations and rewards. It is included on every plan, including Free. When Klaviyo is connected, Klaviyo sends the customer emails instead of SubzWallet, so subscribers do not get two copies.
What Flows Into Klaviyo
The events cover the subscription lifecycle and the rewards program: for example subscription changes, upcoming orders, failed payments, cancellations, and points or reward updates. Each event carries the fields you need to personalize the email.
Built for Merchants Coming From Loop
The event fields mirror Loop's, so if you are moving from Loop your existing Klaviyo flows can be rebuilt on SubzWallet events with the same data, rather than redesigned from scratch. See /migrate-from-loop for the full migration process.
Test Before You Go Live
A test-event picker in Settings sends a sample of any event to Klaviyo. You can check the fields, build the flow and preview the email before a real subscriber triggers it.
Klaviyo Flow Ideas Using SubzWallet Events
- Upcoming-order reminder with products and a link to the portal
- Failed-payment sequence that runs alongside SubzWallet's retries
- Cancellation follow-up that uses the reason the subscriber gave
- Reward update when points, a milestone or cashback is earned
SubzWallet Emails vs Klaviyo
SubzWallet has 24 built-in subscription and reward email templates and a drag-and-drop editor. If you prefer to design emails in Klaviyo, connect it and Klaviyo sends them instead. Either way, newsletters and marketing campaigns belong in Klaviyo; SubzWallet does not send campaigns. You can combine the events with Shopify customer segments (help.shopify.com/en/manual/customers/segments) for targeting.