Build a Shopify Loyalty Program That Actually Keeps Customers Coming Back
Points, tiers, VIP levels, cashback rewards, referrals — all connected to your subscriptions. No separate loyalty app needed.
Most Shopify loyalty programs exist in a vacuum, disconnected from your subscriptions, your email, and your support tools. SubZwallet is different. Your loyalty program ties into every customer touchpoint, from their first purchase to their hundredth renewal. To understand how Shopify handles customer data that powers loyalty programs, see Shopify customer accounts (https://help.shopify.com/en/manual/customers/customer-accounts).
How the SubZwallet Loyalty Engine Works
Customers earn points on purchases, subscriptions, referrals, reviews, social follows, and custom actions you define. Points can be redeemed for discounts, free products, free shipping, or cashback deposited directly into their wallet.
- Set earning rules — define how many points customers earn per dollar spent, per referral, per social action.
- Configure redemption options — discounts, free products, free shipping, or cashback wallet deposits.
- Launch VIP tiers — create Bronze, Silver, Gold (or any names you choose) with escalating perks.
- Activate referrals — reward both the referrer and the new customer with points or cashback.
Points and VIP Tiers
Points are the currency. Tiers are the status. Together they create a loyalty loop that drives repeat purchases and increases average order value. Customers see their points balance and tier progress on your storefront, in their account page, and in every email.
- Unlimited tier levels with custom names, icons, and colors
- Tier qualification by points earned, dollars spent, or number of orders
- Per-tier perks: bonus point multipliers, exclusive discounts, early access, free shipping
- Automatic tier upgrades and optional tier downgrades on a rolling window
The VIP Program That Runs Itself
Configure your tiers once and SubZwallet handles the rest. When a customer crosses a tier threshold, they are upgraded automatically, receive a congratulatory email, and unlock their new perks instantly. No manual intervention, no spreadsheets, no forgotten upgrades.
Referral Program Built In
Every customer gets a unique referral link. When a friend makes their first purchase through that link, both the referrer and the new customer earn rewards — points, cashback, or a fixed discount. Referral tracking is automatic and fraud-resistant.
Loyalty Meets Subscriptions — The 2x Points Advantage
No standalone loyalty app can do this. SubZwallet lets you award bonus points on subscription orders, at 2x, 3x, or any multiplier you set. Subscribers accumulate points faster, hit VIP tiers sooner, and have a real financial reason to stay subscribed. Your loyalty program becomes a subscription retention tool.
How SubZwallet Compares to Smile.io, Rivo, and Yotpo
Smile.io charges up to $199/mo for loyalty alone. Rivo focuses narrowly on referrals. Yotpo requires enterprise contracts. None of them include subscriptions or a cashback wallet.
- Smile.io: loyalty only, no subscriptions, no cashback wallet, $199/mo for top tier
- Rivo: referral-focused, limited tier customization, no subscription integration
- Yotpo: enterprise pricing, 12-month contracts, separate apps for loyalty and subscriptions
- SubZwallet: loyalty + subscriptions + cashback + flows + email — from $79/mo
Launch Your Loyalty Program in Minutes
Install SubZwallet, choose a pre-built loyalty template or configure your own rules, and go live. Your customers see their points balance on your storefront right away. No developer needed, no theme code changes required. You can also use Shopify customer segments (https://help.shopify.com/en/manual/customers/segments) to target loyalty campaigns to specific groups.
Start free with up to 25 subscribers and full loyalty features. Upgrade to Launch at $79/mo for unlimited everything.
Book a call or review setup guides.