A Shopify loyalty program rewards customers for buying again. In SubzWallet, the loyalty program runs inside the subscription app: points on every plan (including Free), milestone rewards and free gifts on an order number you choose (Launch and up), and VIP tiers with multipliers plus a cashback wallet (Growth and up). All of it sits on the same customer record as the subscription.
Most Shopify loyalty apps run on their own database. Points and tiers live inside the loyalty tool and are synced back to Shopify and your other apps. That works for a points-per-dollar program on one-time orders. It gets harder when you want loyalty to react to a subscription renewal or to show up next to the subscriber's upcoming order. For background on the customer data loyalty programs build on, see Shopify customer accounts (help.shopify.com/en/manual/customers/customer-accounts).
How Points Work in SubzWallet
Points are included on every plan, including Free. You set the earn rules, and customers redeem points for discount codes they can use on a later order.
- Earn rules you control, so renewals and orders earn the points you decide
- Redemption codes: customers turn points into a discount code
- Points expiry, if you want balances to lapse after a set time
- A birthday reward
- Points and redemption shown in the customer portal next to the subscription
Milestone Rewards and Free Gifts (Launch and Up)
Milestone rewards give a subscriber something on a specific order, for example a free gift on order #6. The gift is added to that order automatically, and the customer portal shows how close the subscriber is to the next milestone. For subscription brands this is often the reward that matters most, because it rewards staying, not just spending.
VIP Tiers With Multipliers (Growth and Up)
VIP tiers give your best customers a status and a reason to keep it. Each tier can carry a points multiplier, so long-term subscribers earn faster than first-time buyers.
Cashback Wallet (Growth and Up)
The cashback wallet adds store credit to the customer's account after each billing. Store credit feels like money the customer already has, and it is spent in your store, not on a competitor's. More detail on the cashback wallet page.
Where Customers See Their Rewards
- The customer portal: rewards, milestones and points redemption next to the upcoming order
- A rewards wallet page in Shopify customer accounts
- The product-page subscription widget, which can show a rewards preview
- Emails: SubzWallet sends reward notification emails, or Klaviyo does if you connect it
Klaviyo for Loyalty Emails
If you use Klaviyo, SubzWallet sends 21 subscription and rewards events into it on every plan, so you can build loyalty flows in the tool you already use. See the Klaviyo integration page.
Referral Program: Coming Soon
A refer-a-friend program is on the way but is not live yet. If referrals are central to your loyalty plan today, a dedicated loyalty app is the better fit for that part. See /shopify-referral-program for what a referral program involves and what SubzWallet offers in the meantime.
How SubzWallet Compares to Smile.io, Rivo and Yotpo
Smile.io, Rivo and Yotpo are dedicated loyalty apps. They are strong at points and referrals for one-time-purchase stores. They do not run subscriptions, so a subscription brand pairs them with a separate subscription app.
- Smile.io: loyalty only, referrals included, VIP tiers on its higher plans
- Rivo: loyalty and referrals, with rewards at checkout
- Yotpo: loyalty and referrals as a standalone product, with per-order fees from 500 orders a month on Pro
- SubzWallet: subscriptions plus points, milestones, VIP tiers and cashback in one app; referrals coming soon
For a full shortlist, see our guide to the best Shopify loyalty app.
Pricing
Points are free on every plan, including Free (up to 50 active subscriptions). Launch is $99/mo plus 1% of subscription sales and adds milestone rewards and analytics. Growth is $299/mo plus 0.7% and adds VIP tiers, the cashback wallet and automation flows. Scale is $499/mo plus 0.6%. Every paid plan includes a dedicated developer and account manager.