Most Shopify loyalty programs run as their own app on their own database. Smile, LoyaltyLion, Rivo — the points and tier data live inside the loyalty tool, then get partially synced back to Shopify and your other apps through webhooks. That works for awarding 1 point per dollar on a one-time order. It breaks the moment you want loyalty to know about a subscription renewal, a wallet balance, or a churn risk. To understand how Shopify handles customer data that powers loyalty programs, see Shopify customer accounts (https://help.shopify.com/en/manual/customers/customer-accounts).
subZwallet was built as one product on a single customer record, so loyalty isn't a separate database. Subscriptions, loyalty, cashback, points, tiers, gamification, referrals, offers, toast campaigns, email, and automation flows all read from and write to the same customer. Bonus multipliers fire on renewals automatically. Tier perks can trigger on a subscription milestone. A dunning email can reference a points balance. A VIP tier can reward a renewal — not just a checkout.
How the SubZwallet Loyalty Engine Works
Customers earn points on purchases, subscriptions, referrals, reviews, social follows, and custom actions you define. Points can be redeemed for discounts, free products, free shipping, or cashback deposited directly into their wallet.
- 1Set earning rules — define how many points customers earn per dollar spent, per referral, per social action.
- 2Configure redemption options — discounts, free products, free shipping, or cashback wallet deposits.
- 3Launch VIP tiers — create Bronze, Silver, Gold (or any names you choose) with escalating perks.
- 4Activate referrals — reward both the referrer and the new customer with points or cashback.
Points and VIP Tiers
Points are the currency. Tiers are the status. Together they create a loyalty loop that drives repeat purchases and increases average order value. Customers see their points balance and tier progress on your storefront, in their account page, and in every email.
- Unlimited tier levels with custom names, icons, and colors
- Tier qualification by points earned, dollars spent, or number of orders
- Per-tier perks: bonus point multipliers, exclusive discounts, early access, free shipping
- Automatic tier upgrades and optional tier downgrades on a rolling window
The VIP Program That Runs Itself
Configure your tiers once and SubZwallet handles the rest. When a customer crosses a tier threshold, they are upgraded automatically, receive a congratulatory email, and unlock their new perks instantly. No manual intervention, no spreadsheets, no forgotten upgrades.
Referral Program Built In
Every customer gets a unique referral link. When a friend makes their first purchase through that link, both the referrer and the new customer earn rewards — points, cashback, or a fixed discount. Referral tracking is automatic and fraud-resistant.
Loyalty Meets Subscriptions — The 2x Points Advantage
No stitched loyalty + subscription stack can do this cleanly — the data lives in two apps with two databases. SubZwallet lets you award bonus points on subscription orders at 2x, 3x, or any multiplier you set, with tier perks that fire on renewal events because loyalty and subscriptions share the same customer record. Subscribers accumulate points faster, hit VIP tiers sooner, and have a real financial reason to stay subscribed.
How SubZwallet Compares to Smile.io, Rivo, and Yotpo
Smile.io charges up to $199/mo for loyalty alone. Rivo focuses narrowly on referrals. Yotpo requires enterprise contracts. None of them include subscriptions or a cashback wallet.
- Smile.io: loyalty only, no subscriptions, no cashback wallet, $199/mo for top tier
- Rivo: referral-focused, limited tier customization, no subscription integration
- Yotpo: enterprise pricing, 12-month contracts, separate apps for loyalty and subscriptions
- SubZwallet: loyalty + subscriptions + cashback + flows + email — from $79/mo
Launch Your Loyalty Program in Minutes
Install SubZwallet, choose a pre-built loyalty template or configure your own rules, and go live. Your customers see their points balance on your storefront right away. No developer needed, no theme code changes required. You can also use Shopify customer segments (https://help.shopify.com/en/manual/customers/segments) to target loyalty campaigns to specific groups.
Start free with up to 25 subscribers and full loyalty features. Upgrade to Launch at $79/mo for unlimited everything.