The best Yotpo alternatives for Shopify loyalty in 2026 are SubzWallet (best for subscription brands), Smile.io (best for simple points programs), LoyaltyLion (best for customized programs at mid-size brands), Rivo (best for Shopify-native checkout rewards), BON Loyalty (best on a budget) and Gameball (best for gamified loyalty). Yotpo Loyalty Pro starts at $199/mo plus per-order fees.
Most people search for Yotpo alternatives for one of three reasons: the price jump from the free plan to Pro, per-order fees that grow with volume, or a loyalty program that does not fit how their business actually earns repeat revenue. This page ranks six replacements for Yotpo Loyalty and Referrals on Shopify and says who each one suits. It covers loyalty only. If you need a replacement for Yotpo Reviews or SMS, those are separate products with separate shortlists.
Yotpo Alternatives at a Glance
| App | Best for | Starting paid price |
|---|---|---|
| SubzWallet | Subscription brands that want rewards tied to renewals and a dedicated team | $99/mo + 1% (Launch); Free plan available |
| Smile.io | Small stores that want a simple points program | $15/mo (Essential); Free up to 200 orders/mo |
| LoyaltyLion | Mid-size brands that want a heavily customized program | $199/mo (Classic); Free up to 400 orders/mo |
| Rivo | Fast-growing Shopify brands that want rewards at checkout | From $49/mo (Scale) |
| BON Loyalty | Budget-conscious stores | $15/mo (Starter); Free up to 150 orders/mo |
| Gameball | Brands that want games and gamified campaigns | $34/mo (Starter); Free up to 100 customers |
Prices were checked on each app's Shopify App Store listing or pricing page in October 2026. Loyalty pricing changes often, so confirm before you install.
1. SubzWallet: Best for Subscription Brands
SubzWallet is a subscription app with rewards built in, so it fits brands whose repeat revenue comes from renewals rather than one-off orders. Yotpo Loyalty rewards purchases and actions. SubzWallet rewards subscribers for staying: milestone rewards and free gifts are added to the subscriber's next order, and the customer portal shows each subscriber their rewards and milestones next to their upcoming delivery.
- Points on every plan, including Free. Milestone rewards and free gifts from Launch. VIP tiers, a cashback wallet and visual automation flows from Growth.
- Subscriptions run on Shopify's native subscription contracts, so saved cards stay in Shopify.
- Retention tools in the same app: cancel flows with pause, skip, swap and frequency changes, retention offers, and failed-payment recovery with scheduled retries and branded reminder emails.
- Klaviyo integration on every plan, sending subscription and rewards events into your flows.
- A dedicated developer and account manager for your shop on every paid plan, which Yotpo does not offer at the Pro tier.
Pricing: Free ($0, up to 50 active subscriptions), Launch $99/mo + 1% of subscription sales, Growth $299/mo + 0.7%, Scale $499/mo + 0.6%. There is no per-order flat fee. Launch and Growth have a 14-day free trial; Scale has 30 days. See the full Shopify loyalty program feature page.
Not the right fit if: you do not sell subscriptions and want a referral program. SubzWallet's referral program is coming soon but not live yet, so a dedicated loyalty app below will serve a one-time-purchase store better today.
2. Smile.io: Best for Simple Points Programs
Smile.io is the most widely installed loyalty app on Shopify, with a 4.9-star rating from more than 4,600 reviews. It is easy to set up and covers points, rewards and referrals on the free plan. VIP tiers sit on the Growth plan.
Pricing: Free up to 200 monthly orders, Essential $15/mo (500 orders), Standard $79/mo (1,000 orders), Growth $199/mo (2,500 orders, then $20 per extra 100 orders). For a deeper look, read our Smile.io alternatives page and the head-to-head Smile.io vs Yotpo.
3. LoyaltyLion: Best for Customized Programs
LoyaltyLion targets established brands that want control over rules, rewards and the look of the loyalty page. The Classic plan includes a designed loyalty page, VIP tiers, POS support, unlimited integrations and Klaviyo flow setup. It is priced close to Yotpo Pro, so it suits merchants who want a similar budget with more hands-on onboarding.
Pricing: Free up to 400 monthly orders, Classic $199/mo for 500+ orders, with custom quotes at higher volume.
4. Rivo: Best for Rewards at Checkout
Rivo leans on Shopify checkout extensions (eight on its Scale plan), with VIP tiers, 20+ analytics reports and a developer toolkit on every plan. Its Custom plan bundles cashback, accounts, loyalty, referrals and memberships for Shopify Plus brands.
Pricing: Scale from $49/mo (200 to 2,500 orders), Plus $499/mo, Custom by quote. Compare it in detail on our Rivo alternatives page.
5. BON Loyalty: Best on a Budget
BON Loyalty has a 5.0 rating from nearly 2,000 reviews and the lowest entry prices on this list. Its Growth plan adds VIP tiers, purchase streaks and daily check-ins with no order cap, which makes it a low-cost way to replace most of what Yotpo Pro does.
Pricing: Free (150 orders/mo), Starter $15/mo (300), Basic $29/mo (500), Growth $129/mo (unlimited orders).
6. Gameball: Best for Gamified Loyalty
Gameball adds game mechanics on top of points: spin the wheel, slot machines, leaderboards, streaks and challenge-based missions. It suits brands with a younger audience or a high purchase frequency, where a game gives customers a reason to come back between orders.
Pricing: Free Forever up to 100 monthly recurring customers, Starter $34/mo (up to 1,000 orders), Pro $159/mo.
How Much Does Yotpo Cost?
Yotpo Loyalty and Referrals costs $0 on the Free plan for stores with fewer than 100 monthly orders, and $199/mo on Pro. From 500 orders a month, Pro adds $0.08 to $0.20 per order. Premium and Enterprise are quote-only. Yotpo Reviews is billed separately, starting at $89/mo for up to 500 orders.
| Yotpo plan | Price | What you get |
|---|---|---|
| Loyalty Free | $0 | Under 100 monthly orders; sticky rewards bar, points for purchases, points for discounts, referral program, reporting, AI chat support |
| Loyalty Pro | $199/mo, plus $0.08 to $0.20 per order from 500 orders/mo | Rewards page, more ways to earn, redeem at checkout, webhooks, integrations such as Klaviyo and ReCharge, email support |
| Loyalty Premium | Custom quote | Contact Yotpo sales; check current pricing |
| Loyalty Enterprise | Custom quote | Contact Yotpo sales; check current pricing |
| Reviews and UGC | From $89/mo (up to 500 orders) | Separate product, billed separately |
Sources: Yotpo's pricing page (yotpo.com/pricing) and the Yotpo Loyalty listing on the Shopify App Store, checked October 2026. Yotpo offers a lower combined price when you bundle Reviews and Loyalty, but the bundle price is not published.
The real cost depends on volume. A store doing 2,000 orders a month on Pro pays the $199 base plus a per-order charge on orders above 500, which at the published $0.08 to $0.20 range is roughly $120 to $300 more each month. Above 5,000 orders, Yotpo points stores to its custom plans, so you need a sales call to get a number.
Why Subscription Brands Look for a Yotpo Alternative
Yotpo Loyalty is a strong tool for stores that sell one-time orders. Subscription brands often find a gap. Their most valuable behavior is a subscriber renewing month after month, and a standard points program rewards a renewal the same way it rewards any order. That leaves three common problems:
- Rewards live in one app and subscriptions in another, so subscribers check two places and your team syncs two systems.
- Per-order fees grow with every renewal, so the loyalty bill rises as your subscriber base does.
- Rewards do not help with the biggest cause of lost subscribers. Failed payments cause roughly 20 to 40% of all subscription churn (Recurly, 2026), and a loyalty app cannot retry a declined card.
SubzWallet puts rewards, the customer portal, cancel flows and failed-payment recovery in one app on Shopify's subscription contracts. For a broader shortlist that includes non-subscription stores, see our guide to the best Shopify loyalty app.
How to Choose a Yotpo Alternative
- 1Start with your revenue model. If most repeat revenue comes from subscriptions, pick an app that rewards renewals. If it comes from one-time orders, a pure loyalty app is the better fit.
- 2Model the cost at next year's volume, not this month's. Order caps and per-order fees change the ranking fast.
- 3List the features you actually use in Yotpo today, such as referrals, VIP tiers or checkout redemption, and check each one on the alternative's plan page.
- 4Ask how point balances move over. Most apps import balances from a CSV export.
- 5Check who answers when something breaks: AI chat, email, or a named person who knows your store.