What Rivo Does Well
Rivo has built a solid reputation for loyalty and referral programs on Shopify. The interface is clean, the referral tracking works reliably, and the points system is straightforward. For merchants who only need basic loyalty and referrals, Rivo is a decent choice.
What Rivo Is Missing
The challenge with Rivo is what it does not do. There are no subscriptions, no cashback wallet, and no visual automation flows. If you want to award bonus points on subscription renewals, deposit cashback when a customer hits a milestone, or build a multi-step win-back flow triggered by subscription cancellation, you need additional apps and integrations.
- No subscription management — you still need ReCharge, Loop, or another subscription app
- No cashback wallet — the retention mechanic that outperforms discount codes
- No visual automation flows — cannot build multi-step journeys based on loyalty events
- Limited VIP tier customization — fewer per-tier perk options
- No built-in email campaigns — relies on external email tools for communication
SubZwallet — Rivo Plus Everything Else
SubZwallet matches Rivo on loyalty and referrals, then adds subscriptions, cashback wallet, visual automation flows, and built-in email campaigns. You do not lose anything. You get a strict superset of features in a single app.
Feature Comparison
On points and referrals, SubZwallet and Rivo are comparable. Both offer configurable earning rules, redemption options, and referral tracking. Where SubZwallet pulls ahead is the ecosystem around loyalty: subscription integration, cashback mechanics, automation flows, and data depth for tools like Klaviyo and Gorgias.
Pricing Comparison
Rivo offers a free plan for stores with up to 200 orders/mo. Their Scale plan runs $49-$499/mo depending on order volume, and Plus is $499/mo for high-volume stores. But Rivo only covers loyalty and referrals — no subscriptions, no cashback, no automation flows.
Add a subscription app and the costs stack up fast. Rivo Scale ($49-$499/mo) + ReCharge Plus ($99/mo + 1.49% + 19¢ per transaction) + Klaviyo ($45-$150/mo) = $193-$748/mo before ReCharge transaction fees. SubZwallet includes everything — loyalty, subscriptions, cashback, flows, and email — for $79/mo + 0.5% with no flat per-order fee.
SubZwallet is one app, one invoice, one dashboard. No piecing together a stack, no integration maintenance, no surprise bills from transaction fees scaling with your success.
Making the Switch
Switching from Rivo to SubZwallet is straightforward. Import your point balances via CSV, configure your earning rules and tiers in the SubZwallet dashboard, and activate. Most merchants complete the transition in a single session.
Start free and evaluate SubZwallet alongside Rivo. Once you see what integrated subscriptions and cashback do for your retention metrics, the choice is clear.