Loop Subscriptions — Good Product, Expensive at Scale
Loop Subscriptions has built a strong reputation for subscription management on Shopify. Their cancellation flows are solid, dunning with up to 15 payment retries is impressive, and their Build-A-Bundle feature works well. But there is a catch that hits harder as you grow: GMV-based transaction fees.
The GMV Fee Problem
Loop Starter charges $99/mo plus 1.0% of your total subscription GMV (gross merchandise value). Loop Pro is $399/mo plus 0.75% GMV. Unlike per-order fees, GMV fees scale with your average order value — the more your customers spend per order, the more Loop takes.
Here is what that looks like in practice: A store doing $50,000/mo in subscription revenue on Loop Starter pays $99 + $500 = $599/mo. On Loop Pro, that is $399 + $375 = $774/mo. Scale to $100,000/mo in subscription revenue and Loop Starter costs $1,099/mo while Pro costs $1,149/mo.
And that is just subscriptions. Loop does not include a full loyalty program, cashback wallet, or built-in email campaigns. Add Smile.io (Free-$199/mo) for loyalty and Klaviyo ($45-$150/mo) for email, and your monthly bill climbs to $693-$1,398/mo.
SubZwallet — Flat-Rate, No GMV Fees
SubZwallet Launch plan is $79/mo + 0.5%. No GMV percentage. No per-order charges. For a store doing $50,000/mo in subscription revenue, SubZwallet costs $79 + $250 = $329/mo — compared to Loop Starter at $599/mo. And SubZwallet includes everything — subscriptions, loyalty, cashback wallet, visual automation flows, and built-in email campaigns.
Feature-by-Feature Comparison
On subscription management, SubZwallet matches Loop: dunning, customer portal, pause/skip/swap, flexible scheduling, prepaid, build-a-box, and analytics. Loop Flows offers basic gamified rewards, but SubZwallet provides a full loyalty program with points, VIP tiers, referrals, and a cashback wallet — features Loop does not have.
The Real Cost Comparison
Let us compare total cost for a store doing $75,000/mo in subscription revenue with 1,500 orders:
- Loop Starter: $99 + $750 (1% GMV) = $849/mo — subscriptions only
- Loop Pro: $399 + $562.50 (0.75% GMV) = $961.50/mo — subscriptions only
- Loop Starter + Smile.io Growth + Klaviyo: $849 + $199 + $75 = $1,123/mo
- SubZwallet Launch: $79/mo + 0.5% ($79 + $375 = $454/mo) — subscriptions + loyalty + cashback + flows + email
Annual savings switching from Loop Starter + Smile.io + Klaviyo to SubZwallet: over $8,000.
Migration From Loop
- 1Install SubZwallet from the Shopify App Store.
- 2Go to Settings → Migration and connect to your Loop data.
- 3SubZwallet imports your subscribers, plans, and billing schedules.
- 4Review the imported data and configure loyalty rules, cashback, and flows.
- 5Activate SubZwallet and deactivate Loop.
- 6Zero downtime for your customers — billing continues uninterrupted.
Why Merchants Are Switching From Loop
Merchants switch from Loop because the GMV fees become unsustainable as they scale. What started as a manageable cost at $20,000/mo in subscription revenue becomes a $300-$600/mo fee at $50,000-$100,000/mo, and that is before paying for loyalty and email tools separately. SubZwallet keeps costs predictable. $79/mo + a small flat percentage (0.5% on Launch) is far cheaper than Loop GMV fees at scale, especially since SubZwallet includes loyalty and email too.