Loop Subscriptions — Good Product, Expensive at Scale
Loop Subscriptions has built a strong reputation for subscription management on Shopify. Their cancellation flows are solid, dunning with up to 15 payment retries is impressive, and their Build-A-Bundle feature works well. But there is a catch that hits harder as you grow: GMV-based transaction fees.
The GMV Fee Problem
Loop Starter charges $99/mo plus 1.0% of your total subscription GMV (gross merchandise value). Loop Pro is $399/mo plus 0.75% GMV. Unlike per-order fees, GMV fees scale with your average order value — the more your customers spend per order, the more Loop takes.
Here is what that looks like in practice: A store doing $50,000/mo in subscription revenue on Loop Starter pays $99 + $500 = $599/mo. On Loop Pro, that is $399 + $375 = $774/mo. Scale to $100,000/mo in subscription revenue and Loop Starter costs $1,099/mo while Pro costs $1,149/mo.
And that is just subscriptions. Loop does not include a full loyalty program or a cashback wallet. Add Smile.io (Free-$199/mo) for loyalty and Klaviyo ($45-$150/mo) for email, and your monthly bill climbs to $693-$1,398/mo.
SubZwallet — One App, One Bill
SubZwallet Launch is $99/mo + 1% on subscription orders — the same headline rate as Loop Starter, except the bill also covers a points program, milestone rewards, and 24 subscription and reward email templates. Growth adds the cashback wallet, VIP tiers, visual automation flows, and upsell configuration. On Growth ($299/mo + 0.7%) and Scale ($499/mo + 0.6%) the percentage drops below Loop's 1% GMV, so the gap widens as you grow.
Feature-by-Feature Comparison
On day-to-day subscription management, SubZwallet covers dunning, the customer portal, pause/skip/swap, flexible scheduling, out-of-stock handling and analytics. Loop has build-a-box, bundles and prepaid options that SubZwallet does not offer. Loop Flows offers basic gamified rewards; SubZwallet adds points, milestone rewards, VIP tiers and a cashback wallet in the same app. A referral program is coming soon in SubZwallet.
The Real Cost Comparison
Let us compare total cost for a store doing $75,000/mo in subscription revenue with 1,500 orders:
- Loop Starter: $99 + $750 (1% GMV) = $849/mo — subscriptions only
- Loop Pro: $399 + $562.50 (0.75% GMV) = $961.50/mo — subscriptions only
- Loop Starter + Smile.io Growth + Klaviyo: $849 + $199 + $75 = $1,123/mo
- SubZwallet Launch: $99/mo + 1% ($99 + $750 = $849/mo) — subscriptions + points + milestone rewards + email
- SubZwallet Growth: $299/mo + 0.7% ($299 + $525 = $824/mo) — everything above plus cashback, VIP tiers, flows, upsells, and a lower rate than Loop's 1% GMV
Annual savings switching from Loop Starter + Smile.io + Klaviyo to SubZwallet: over $3,000 — and you manage one app instead of three.
Migration From Loop — Done For You, Free
Loop is the migration we have run at the largest scale: thousands of live subscriptions moved in one night, with no customer re-entering a card and no emails sent to customers. Our team runs it for free on any plan, using a read-only Loop API key. Subscriptions are created paused, checked, then switched on, and Loop billing is turned off at the same moment so nobody is charged twice. Full walkthrough at /migrate-from-loop. Prefer to do it yourself? Import a CSV export instead.
Why Merchants Are Switching From Loop
Merchants switch from Loop because the GMV fees become unsustainable as they scale. What started as a manageable cost at $20,000/mo in subscription revenue becomes a $300-$600/mo fee at $50,000-$100,000/mo, and that is before paying for loyalty and email tools separately. SubZwallet consolidates the bill: $99/mo + 1% on Launch covers subscriptions, points, milestone rewards, and email in one app, and higher tiers drop the rate to 0.7% (Growth) and 0.6% (Scale) — below Loop's 1% GMV — while still including the tools you would otherwise pay for separately.