Loop Subscriptions Alternative — Everything Loop Does, Plus Loyalty & Cashback, One Bill

Loop Subscriptions — Good Product, Expensive at Scale

Loop Subscriptions has built a strong reputation for subscription management on Shopify. Their cancellation flows are solid, dunning with up to 15 payment retries is impressive, and their Build-A-Bundle feature works well. But there is a catch that hits harder as you grow: GMV-based transaction fees.

The GMV Fee Problem

Loop Starter charges $99/mo plus 1.0% of your total subscription GMV (gross merchandise value). Loop Pro is $399/mo plus 0.75% GMV. Unlike per-order fees, GMV fees scale with your average order value — the more your customers spend per order, the more Loop takes.

Here is what that looks like in practice: A store doing $50,000/mo in subscription revenue on Loop Starter pays $99 + $500 = $599/mo. On Loop Pro, that is $399 + $375 = $774/mo. Scale to $100,000/mo in subscription revenue and Loop Starter costs $1,099/mo while Pro costs $1,149/mo.

And that is just subscriptions. Loop does not include a full loyalty program, cashback wallet, or built-in email campaigns. Add Smile.io (Free-$199/mo) for loyalty and Klaviyo ($45-$150/mo) for email, and your monthly bill climbs to $693-$1,398/mo.

SubZwallet — One App, One Bill

SubZwallet Launch is $99/mo + 1% on subscription orders — the same headline rate as Loop Starter, except the bill covers your whole retention stack: subscriptions, loyalty, cashback wallet, visual automation flows, and built-in email campaigns. On Growth ($299/mo + 0.7%) and Scale ($499/mo + 0.6%) the percentage drops below Loop's 1% GMV, so the gap widens as you grow.

Feature-by-Feature Comparison

On subscription management, SubZwallet matches Loop: dunning, customer portal, pause/skip/swap, flexible scheduling, prepaid, build-a-box, and analytics. Loop Flows offers basic gamified rewards, but SubZwallet provides a full loyalty program with points, VIP tiers, referrals, and a cashback wallet — features Loop does not have.

The Real Cost Comparison

Let us compare total cost for a store doing $75,000/mo in subscription revenue with 1,500 orders:

• Loop Starter: $99 + $750 (1% GMV) = $849/mo — subscriptions only
• Loop Pro: $399 + $562.50 (0.75% GMV) = $961.50/mo — subscriptions only
• Loop Starter + Smile.io Growth + Klaviyo: $849 + $199 + $75 = $1,123/mo
• SubZwallet Launch: $99/mo + 1% ($99 + $750 = $849/mo) — subscriptions + loyalty + cashback + flows + email
• SubZwallet Growth: $299/mo + 0.7% ($299 + $525 = $824/mo) — everything above plus tiers, upsell, and a lower rate than Loop's 1% GMV

Annual savings switching from Loop Starter + Smile.io + Klaviyo to SubZwallet: over $3,000 — and you manage one app instead of three.

Migration From Loop

1. 1Install SubZwallet from the Shopify App Store.
2. 2Go to Settings → Migration and connect to your Loop data.
3. 3SubZwallet imports your subscribers, plans, and billing schedules.
4. 4Review the imported data and configure loyalty rules, cashback, and flows.
5. 5Activate SubZwallet and deactivate Loop.
6. 6Zero downtime for your customers — billing continues uninterrupted.

Why Merchants Are Switching From Loop

Merchants switch from Loop because the GMV fees become unsustainable as they scale. What started as a manageable cost at $20,000/mo in subscription revenue becomes a $300-$600/mo fee at $50,000-$100,000/mo, and that is before paying for loyalty and email tools separately. SubZwallet consolidates the bill: $99/mo + 1% on Launch covers subscriptions, loyalty, and email in one app, and higher tiers drop the rate to 0.7% (Growth) and 0.6% (Scale) — below Loop's 1% GMV — while still including the tools you would otherwise pay for separately.