A supplement subscription on Shopify needs three things to work: refills that arrive before the bottle runs out, failed payments that are recovered before the customer misses a dose, and a reason to stay past the first few months. SubzWallet covers all three on Shopify's native subscription contracts: scheduled payment retries, a mobile portal for reschedules and swaps, and rewards that grow with every refill.
If a customer skips a dose because their refill landed two days late, you do not have a shipping problem. You have a churn problem. The missed dose is the moment they remember they were considering a different brand.
This page is for supplement store owners choosing a subscription app or planning a move. It covers what makes supplement subscriptions different, how SubzWallet handles each point, and where we are not the right fit.
Why supplement subscriptions are operationally different
Depletion timing is dosage-driven, not calendar-driven
A 60-count bottle at two a day lasts 30 days. A 120-count bottle at one a day lasts 120 days. If both renew every 30 days, one customer is under-supplied and the other ends up with unopened bottles in a drawer, and cancels.
Missed-dose churn is faster than missed-shipment churn
A customer who runs out of a daily supplement has a gap in a routine they care about. The cancellation thought starts the day the bottle is empty, not the day the next order is late.
Failed payments quietly end subscriptions
Recharge platform data puts first-attempt failures at about 7% of recurring charges, and Recurly estimates failed payments cause roughly 20 to 40% of all subscription churn (2026). Those customers did not decide to leave. Their card failed.
Subscribe-and-save discounts collide with margin
A 15% subscribe-and-save discount may be fine. A 25% discount on a product with 35% cost of goods cuts margin hard on every renewal, forever. Rewards that are paid out later, such as a milestone gift or cashback, can carry part of the retention job instead.
Regulatory copy is your responsibility
SubzWallet does not generate or review FDA-compliant claims, structure-function statements or any health copy. That is on your brand and your regulatory counsel. We handle billing, the portal, dunning and rewards.
How SubzWallet handles each of these
Refill timing subscribers can fix themselves
Set weekly, monthly or custom intervals on each plan, so a 120-count bottle can sit on a longer cycle than a 30-count one. In the mobile-first portal, subscribers reschedule the next order, change frequency, skip an order or change the quantity for the next order. If they have a stockpile, they push the date out instead of cancelling.
Failed-payment recovery
Failed renewals are retried on the schedule you set: 0 to 10 retries, 1 to 14 days apart, with branded reminder emails. After the last retry, a final action you choose runs: skip, pause or cancel. Customers update their card through a secure link Shopify emails them. An alert center and a failed-payments tab show your team every subscription that needs attention. More on /shopify-dunning-management.
Out-of-stock refills
Supplement stock runs out too. A renewal blocked by an out-of-stock product is kept as owed and retried, with its own settings, and the subscriber can swap the item, have the rest sent now, or wait. The alert center lists which products are blocking orders, so you know what to restock first.
Swaps without a support ticket
Subscribers can swap products or variants from a list you allow, for example from one form of magnesium to another, on the existing subscription. No cancel and re-subscribe.
Rewards structured around refills
Milestone rewards (Launch and up) let you give a reward or free gift on the refill you choose, such as order #3 or #6. On Growth, the cashback wallet adds store credit after each billing, VIP tiers add multipliers, and automation flows can award bonus points or cashback on chosen orders. Points are on every plan.
First-order pricing and starter plans
Use a first-order-only discount to make the first bottle easier to try without discounting every refill. With Flows (Growth and up), a starter plan can switch automatically to your regular plan after the first order.
How cashback compounds across refills
Most subscription apps give the customer the same value on renewal 12 as on renewal 1. With the cashback wallet (Growth and up), each billing adds store credit, so the balance grows. Illustration only: at 4% cashback on a $50 refill, a subscriber has about $24 in store credit after 12 refills, visible in their rewards wallet in their Shopify customer account. A customer with credit waiting has a concrete reason not to switch to a slightly cheaper competitor.
What SubzWallet does not do for supplement stores
- FDA or DSHEA claims copy and labeling. Your brand and counsel handle it.
- Cold-chain shipping logic. Route temperature-controlled shipping through your 3PL.
- Build-your-own packs or quiz-driven personalization. SubzWallet does not offer a pick-your-own-items builder; customers swap from an allowed list instead.
- Prepaid multi-month plans. SubzWallet does not offer prepaid plans; subscriptions are billed each cycle.
- SMS reminders. SubzWallet sends email; use Klaviyo for SMS.
If any of those is a dealbreaker, we would rather you know now than three weeks into onboarding.
Pricing
Free covers up to 50 active subscriptions with points. Launch is $99/mo plus 1% of subscription sales and adds milestone rewards and analytics. Growth is $299/mo plus 0.7% and adds the cashback wallet, VIP tiers and automation flows. Scale is $499/mo plus 0.6%. No per-order flat fee. Your first paid plan has a free trial: 14 days on Launch and Growth, 30 days on Scale.
Every paid plan includes a dedicated developer and account manager, who can set up your plans, dunning emails and rewards with you. Migration from Loop or ReCharge is free on every plan.