Flows
Flows let you automate customer actions with a visual builder: choose a trigger (e.g. first subscription order, every 3rd order, billing successful), add conditions (order value, product, customer tier, etc.), then add actions (discount, cashback, free product, send email, add tag). Available on Growth and Scale plans only.
Where to find it
In the app sidebar: **Flows**. You'll see the list of flows; click one to edit or create a new flow.
Flows listTriggers (9 types)
Any subscription order; First subscription order; Milestone (specific order #); Every Nth order; Product purchased; Subscription created; Subscription resumed; Billing successful; Custom. Each trigger has config (e.g. order number, product/variant/collection, every N, start after order N).
Trigger configurationConditions
Order: order_value, order_item_count, order_contains_product, order_contains_collection, discount_not_applied, order_number. Variant: variant_sku, product_title, variant_title. Customer: customer_tag, customer_tier, customer_order_count, customer_lifetime_value, etc. Subscription: subscription_duration_days, subscription_product, selling_plan. Time: day_of_week, day_of_month, time_range, date_range. Behavior: never_used_reward, consecutive_orders, no_skips. Operators: equals, not_equals, greater_than, less_than, contains, in_list. Conditions can be combined with AND/OR and have true/false outputs.
Condition blockActions (10+ in UI)
Percentage discount, Fixed discount, Cashback (%), Cashback (fixed), Free product, Free shipping, Swap variant, Add tag, Remove tag, Send email. Each action has its own config (max discount, product picker, quantity, email template, etc.).
Action configurationFlow list settings
Priority (order of evaluation), usage limits (total and per customer), start and end dates. Use templates to start from: Swap product on 2nd order, 3rd order bonus, VIP bonus, High value order reward, 10th order free product, Win back paused subscribers.
Common tasks
**Create a flow:** Flows → Create → pick a template or start blank → add trigger → add conditions and actions → save and turn on. **Add a condition:** Drag a condition block, connect it to the flow, choose type and set fields. **Add an action:** Drag an action block, connect from a condition's true/false output, configure the action.
Related
See Rewards (simpler milestones), the Subscription churn reduction playbook, and Cashback wallet (automatic cashback rules).