The SubzWallet customer wallet shows shoppers what they have earned and what they can do next. It comes in two places: a floating rewards button on your storefront, added from the theme editor, and a rewards wallet page in Shopify customer accounts. Points are on every plan; cashback, which adds store credit after each billing, is on Growth and up.
What the Customer Wallet Shows
- Points balance and the rewards customers can redeem
- Rewards and milestones, so customers see how close they are to the next one
- Cashback earned as store credit (Growth and up)
- A link to manage subscriptions in the customer portal
- A guest view with your own text, inviting visitors to sign in or join
7 Style Presets and 7 Color Schemes
The storefront wallet uses the same design system as the subscription widget, so they look like one product. Pick a style preset and a color scheme in the theme editor, then adjust corner radius and font size.
- Style presets: Minimal, Glass, Clay, Neubrutalism, Skeuomorphic, Neumorphic and Neon
- 7 color schemes to match your brand
- Button icon: gift, star, coin, heart, trophy, wallet or your own image
- Position: bottom left, center or right, set separately for desktop and mobile
Points and Rewards
Points are included on every plan, including Free. You set the earn rules, customers turn points into redemption codes, points can expire after a period you choose, and there is a birthday reward. Milestone rewards and free gifts on an order number you choose start on Launch; VIP tiers with multipliers start on Growth.
Cashback as Store Credit
On Growth and up, the cashback wallet adds store credit to the customer's account after each billing. Because it is Shopify store credit, customers spend it on a later order like any other store credit. Cashback is not given at checkout. More on the cashback wallet page.
Subscription Management
The wallet links straight to the mobile-first customer portal, where subscribers skip, reschedule, swap, change frequency, pause or resume, and see their rewards next to the upcoming order. Keeping rewards and subscriptions one tap apart is what makes the balance feel like a reason to stay.
Connected to the Rest of SubzWallet
- Klaviyo — 21 subscription and rewards events for your email flows, on every plan
- Gorgias — rules create support tickets on 7 subscription lifecycle events, such as payment failed or cancellation
- Analytics (Launch and up) — a rewards tab next to MRR, churn, LTV and cancellation reasons