A Customer Wallet That Keeps Subscribers Coming Back
Points balance, cashback credit, rewards, and subscription management — all in one widget your customers can access from any page.
What the Customer Wallet Does
The SubZwallet customer wallet is a single widget that gives every shopper instant access to everything they have earned and everything they can do. No separate pages, no confusing navigation — one unified panel that works on every page of your store.
- Cashback balance — real dollar amounts customers can spend on their next order
- Points balance — total points earned and progress toward the next reward
- Rewards milestones — visual progress bars showing how close they are to unlocking the next tier or perk
- Ways to earn — a clear list of every action that earns points or cashback
- Ways to redeem — one-click options for spending their rewards
- Manage subscriptions link — pause, skip, swap, or change frequency without leaving the wallet
7 Widget Designs
The wallet widget ships with seven distinct design styles so it matches your store theme without custom CSS. Pick the one that fits your brand, then fine-tune colors, borders, and spacing in the Shopify theme editor.
- Neubrutalism — bold outlines, high contrast, and playful shadows for brands that want to stand out
- Neumorphic — soft raised surfaces and subtle depth for clean beauty and wellness stores
- Minimal — stripped-back typography and generous whitespace for premium and luxury brands
- Glass — frosted translucent panels for modern tech and lifestyle brands
- Classic — traditional card layout that blends into any Shopify theme
- Rounded — soft corners and friendly proportions for food, pet, and family brands
- Dark — dark-mode-first design for stores with dark themes or evening shoppers
Cashback Balance
Customers see a real dollar amount they can spend — not a coupon code they need to copy and paste. The visible balance creates urgency to return and use it. When a customer knows they have $12.50 sitting in their wallet, they come back. When they have a coupon code buried in an email, they do not.
Cashback is applied at checkout automatically. No manual entry, no friction, no forgotten codes. The balance updates in real time as customers earn and spend.
Points & Rewards
The wallet shows customers exactly where they stand in your loyalty program. Points earned, progress to the next tier, and every reward they have unlocked — all visible at a glance.
- Total points balance with earning history
- Progress bar showing distance to the next VIP tier
- Available rewards ready to redeem
- Tier badge and current tier perks
Ways to Earn
Most loyalty programs bury their earning rules in a help page nobody reads. The wallet widget shows customers every action that earns points, right where they will see it.
- Make a purchase — earn points on every order
- Refer a friend — earn bonus points when they buy
- Leave a review — earn points for product feedback
- Share on social — earn points for Instagram, Facebook, and Twitter shares
- Subscribe — earn bonus multiplied points on every subscription renewal
Ways to Redeem
Redemption should be instant and effortless. The wallet widget lets customers redeem their points or cashback in one click, without navigating away from the page they are on.
- Percentage discount on next order
- Fixed dollar amount off
- Free shipping on next order
- Free product — choose from a curated list of reward items
- Cashback deposit — convert points into wallet balance for maximum flexibility
Subscription Management
Customers can manage their subscriptions directly from the wallet widget. No separate portal, no extra login, no confusing redirect. Pause, skip, swap products, or change delivery frequency — all from the same panel where they check their points.
This matters because every extra click between a customer and the action they want to take is a chance for them to abandon the process. Combining subscription management with the wallet removes that friction entirely.
Placement & Customization
You control where the wallet appears and how it behaves. Three placement options cover every store layout.
- Floating button — a persistent button in the corner of every page that opens the wallet as an overlay
- Embedded section — drop the wallet into any page using a Shopify theme block
- Drawer — a slide-out panel triggered by a button, tab, or link anywhere on your site
Customize colors, position, icon, animation, and trigger behavior directly in the Shopify theme editor. No code required. Every change previews in real time.
Connected to Everything
The wallet is not a standalone widget — it is the customer-facing layer of your entire retention stack. Data flows both ways between the wallet and your tools.
- Klaviyo — wallet balance, points, and tier data sync to Klaviyo as customer properties, so you can build email segments like "customers with $10+ cashback who have not purchased in 30 days"
- Gorgias — support agents see the customer's wallet balance, tier, and subscription status in the sidebar when handling tickets, so they have full context without switching apps
- Analytics dashboard — wallet engagement metrics (open rate, redemption rate, earn actions) feed into your SubZwallet analytics for a complete picture of loyalty performance
Book a call or review setup guides.